The article I looked at is called “Nintendo Switch, and the Unconventional Hype for an Unusual Game Console” it’s about the new Nintendo Switch that Nintendo has created. This article was in the New York Times and they stated that, “Switch will be released in March.” From my knowledge (as the article doesn’t explain this) the Nintendo Switch is a new game controller that works on many devices; it has 2 controllers and is a 2 player game. In the game your playing against each other trying to beat one another. According to the article, Nintendo is concerned for the demand in the market, as devices such as smartphones are doing good in the market. Nintendo comes up with many devices and games, they always have, but demands are high now-a-days. Nintendo is also figuring out how to get Switch to where consumers want to buy it.
There’s always so many new games and technology coming out that everyone always feels they need to get their hands on. Nintendo goes way back with their products, and I’ll admit I’ve had a few of them. When I read this article I was a little confused because I thought it was going to be about Switch and how it works, but it’s actually about the marketing of the product and what Nintendo is worried about and focused on for the future. I always forget about all the marketing that goes into a new product and its company; I always forget about how complicated it can be to make consumers want devises. But at the same time, it’s Nintendo, so I don’t imagine it would be too difficult as they are a popular company. I’m also not too into games so I don’t always understand how difficult some things can be with a product, but I do enjoy many games, and I have many friends and relatives that are game crazy. I was more game crazy when I was a kid then I am now, now I’m more music, Netflix, and devise crazy- which I’m sure is something other companies have to think about when it comes to marketing.
Nick Wingfield. “Nintendo Switch, and the Unconventional Hype for a Unusual Game Console.” The New York Times. https://www.nytimes.com/2017/03/03/technology/nintendo-switch-game-console.html?rref=collection%2Fsectioncollection%2Ftechnology&action=click&contentCollection=technology®ion=rank&module=package&version=highlights&contentPlacement=2&pgtype=sectionfront&_r=0. Accessed 4 March 2017.